Mobile operator first with free audio streaming
T-Mobile's Simple Choice customers are now able to stream all the music they want from all the most popular streaming services, including Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, and Spotify – without ever hitting their high-speed 4G LTE data service. Music services from T-Mobile partners – Samsung's Milk Music and the forthcoming Beatport music app from SFX – will also stream without data charges for T-Mobile customers.
With streaming music seeing unprecedented growth in the U.S. and around the world, Americans are increasingly tuning in through their smartphones and tablets. According to T-Mobile,37 percent of people say they avoid streaming on their phones – the majority out of fear that they'll use up their data and run into overages. Our competitors want you to believe that Internet radio is still free on their networks – but it's not, said Mike Sievert, Chief Marketing Officer for T-Mobile. We want people to enjoy their music worry-free – the way it's meant to be. (Radio Magazine)
T-Mobile USA is owned 2/3 by the German telecom company Deutsche Telekom
